MyModernWeb News

SEO or SEM? What?

Monday, August 02, 2010

Search Engine Optimization (SEO) is something everyone wants to achieve online. According to Wikipedia it is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.

Getting found online is more than just putting your website online and telling a few people. You have to attack marketing it just like you do a brick & mortar business. Companies big and small spend millions of dollars every year doing research on how to make their business more visible to their customers. A website should be no different.

The science of SEO is quite tricky sometimes as technology and services are constantly changing. That is where Search Engine Marketing (SEM) comes into play. SEM is where most businesses invest money online.

The difference between SEO and SEM is pretty simple.

SEO can be built through organic or un-paid ways. This is not to be confused with services like MyModernWeb's SEO service. Although it is a paid service it is a service designed to assist website owners who do not want to, or don't have the ability to, build their SEO themselves. SEM is a paid form of marketing with search engines. The most obvious form of this is the text ads you see above your search listings on all search engines. They will use tags like "Sponsored Links" to show what is paid and what is naturally in the listings.

Their are pros and cons to both forms of marketing your website.

The pros to using SEO is it typically will be less expensive to have done for your business. If you are good with the internet then it can even be free. If you know where to post your websites content and what to do to your website to get it ready this can be a great way to get started online.

The cons to SEO is that it can be complicated to get it going and it also takes some time. With SEO since you are doing modifications to the code to your website then getting it to the right places online you then have to wait for those places to do what they need to. Most of the time they will confirm you made the changes then they will observe your site. Overtime it will make a difference.

The pros to using SEM is it can get you in front of people on the search engines much quicker. It can even get you more targeted traffic to your site.

The cons to using SEM is that it does cost and still can be complicated in choosing the right terms to market. A beginning campaign shouldn't start for much less than $100 per month budget for ads. If you or the person managing your advertising campaign online doesn't pick good keywords or key terms for your site you could run through your entire budget very quickly and not see the results you were hoping for.

So what will you choose?

In the end, no matter what you do SEO will be one choice. Without SEO the SEM will not work. You have to have a site that is built and setup in a way that the search engines can work with easily.

A good combination of both options tends to yield the best results.

If you are using any form of SEO or SEM please let us know what results you have seen or if you have further questions about this topic simply post a comment below and we will respond.

Social Media Is Social

Monday, July 26, 2010

The Case and Problem

Here is a statistic just to start out the case for using social media to benefit your business online:

It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to reach 50 million users. The internet took four years to reach 50 million people... In less than nine months, Facebook added 100 million users.

With this information how can anyone say it is not of value to utilize social media? The problem that most run into is how to use it effectively.

The most common thing I see from businesses on social media sites is advertisements. Although the main goal of utilizing social media sites is to increase your business, that doesn't mean advertising is the answer.

It is time to realize that the internet is not like traditional media marketing. You can just create a 30 second ad spot and post it and expect it to give you a return.  You can not just create a little magazine ad then post it to the web and expect people to call you to buy something. The internet requires participation.

The name itself should be enough to make this known, but sites like and Facebook still go widely misused by businesses.

The Solution to Effective Social Media Use

What to post:
All social media sites are designed around user contribution. This means you have to post something. That something needs to be more than an advertisement. It needs to be personal. Something that suggests other followers and users should respond to you.

The best things to do is post questions or offer deals that require the users to do something fun or original and exciting to receive those deals.

After you post:
This is the most important part. After you post and in between posts responding to people is key. This is where the 'social' part comes into play. You have to respond to people. No one likes seeing a post, responding to it and then never hearing anything back from the person they responded to. It comes across as that you are too busy for them and that you don't really value their business.

People want to connect to other people online. Without communication back and forth there is no connection.

The Wrap Up

If you take nothing else away from this post please at least take what I'm about to say and try to at least make this work within your business.

Go sign up for social media sites (try for starters and Try to spend at least 30 minutes every other day at minimum on social sites responding to people and making your own posts. Make sure you have links to your web site within your profile and just see if you can't connect with someone new that may be a potential customer for your business.

If you are interested in learning more about social media optimization (SMO) post comments below with your questions or contact us here.

Our Website Grade

Monday, July 19, 2010
Now that our new website is up it's time to put it to the test. Website Grader is a free tool that measures the marketing effectiveness of a website. It provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors. It also provides some basic advice on how the website can be improved from a marketing perspective.

Here is how our site ranks among local competitors.

Notice: The scores below where taken on the date of this blog post and may be different based on when you look at them.

web design Hobart Design Pilr Legacy Online SPI Creative

98/100 for means that of the millions of websites that have previously been evaluated scores higher than 98% of them in terms of its marketing effectiveness. If we can make our own site score so well just imagine what we can do for your website.

New Website is Up!!

Friday, July 16, 2010
After months of hard work we have finished the new MyModernWeb site.  Our new site will be filled with new options to enhance your website and its value to your company.   

We now offer SEO service that GUARANTEES results, or you don't pay! That's right, only pay if our service puts you where you should be when a prospective client searches for you on any search engine.  

In August we will be unveiling our ExpressSites, a new concept in websites. ExpressSites will allow you to make your presence felt on the internet quickly, as well as allowing you total command of your website.

Finally, our Compass Tips and Tricks updates will feature videos answering frequently asked questions with clear, concise direction to allow you more ability to make changes to your website.

Just Launched Cherokee County's New Website

Tuesday, April 13, 2010
We are proud to announce the launch of our first official government site for Cherokee County in KS.  We were able to work quickly to get the site up and running with an eye-appealing design and easy navigation. If you have time, check out Cherokee County